Alibaba’s World Pdf

About the book:

Alibaba’s World eBook

Author: Porter Erisman

Publisher: St. Martin’s Press

Publish date: May 12, 2015

ISBN-10: 1250069874

ISBN-13: 978-1250069874

Pages: 256 pages

Language: English

Genres: Business & Money

Review

In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world’s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon’s, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?

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